"The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out," continued Cousens. "With Race Driver: GRID set to be fully localized and arrive bundled with Colin McRae: DIRT, it is an opportune time for Codemasters to enjoy brand success in Japan."

Two games for the price of one should certainly get the Japanese market's attention. Best of luck, Codemasters!

RACE DRIVER: GRIDTM TO DRIVE CODEMASTERS'® PUBLISHING INTERESTS IN JAPAN.

JAPANESE EDITION OF HIT RACER NOW IN PRODUCTION

Race Driver: GRID™ the all-new exhilarating racing experience from Codemasters Studios, recently launched in the U.S. and throughout Europe to critical acclaim, is to be fully localised for release in Japan later this year, Codemasters® announced today.

One of the highest rated racing videogames of recent years†, Race Driver: GRID already features Japanese specific content, including Drift and Touge race events and locations that include Tokyo Shibuya, Yokohama and Haruna.

The PLAYSTATION®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft® editions of game will now be adapted to include Japanese speech and text throughout in readiness for its arrival in the market this winter.

"As Codemasters continues to gain significant ground in the global videogame business, the release of Race Driver: GRID in Japan will also see the arrival of the Codemasters brand as a publishing label in the market," said Rod Cousens, CEO, Codemasters. "We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market."

On release, the Japanese edition of Race Driver: GRID will come complete with a full copy of the flagship off-road racer, Colin McRae: DiRT™. The dual offering is expected to be well received; earlier Race Driver and Colin McRae titles have enjoyed success in the market when published under licence.

"The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out," continued Cousens. "With Race Driver: GRID set to be fully localised and arrive bundled with Colin McRae: DIRT, it is an opportune time for Codemasters to enjoy brand success in Japan."

The game also boasts a new online ranking system that tracks your career and awards experience points based on achievements you reach. For those of us who love racing but suck at it, the game will also feature spectator mode, allowing us to watch jealously as more competent players master hairpin curves that we'd normally be eating.

Race Driver: GRID ships May 30th for the PC, PS3, and Xbox 360 in Europe and June 3rd stateside.

Fierce 12-player online races with full car damage - Race Driver: GRID's multiplayer details confirmed.

Wednesday, 14th May - Reflecting the ethos, spirit and attitude of the offline game, Race Driver: GRID will bring a world of motorsport to life online as Codemasters® today announced that the game's multiplayer content will feature 32 exhilarating online race events on 80 circuits at 15 intercontinental locations.

Featuring up to 12-player events with incredible full car damage, Race Driver: GRID's online multiplayer races will see gamers competing in aggressive races on iconic city streets and famous championship circuits across Europe, the U.S. and Japan.

"Race Driver: GRID online is the ultimate expression of what the game is all about - incident-packed, aggressive, wheel-to-wheel racing," said Ralph Fulton, Chief Game Designer, Race Driver: GRID. "Our wide range of motorsport disciplines, stunning locations and full damage 12-player races make for a uniquely spectacular race experience and our immersive new ranking system rewards player skill and deepens the challenge online."

Players will be able to take their custom livery online and make it feared and respected by competing in a huge range of racing disciplines; from drifting around Yokohama Docks, charging through the mean streets of Detroit, racing touring cars around Spa-Francorchamps to competing in chaotic demolition derbies.

The pure race experience is at the heart of Race Driver GRID's gameplay and, in online multiplayer, everything is geared towards maximising player time spent on track and minimising time spent in lobbies. Players can rapidly find the event they want and a slick voting system, matchmaking mechanism and seamless host migration means gamers find competitive races quickly and sessions stay together longer.

An innovative new online ranking system charts players' progress as they advance from Junior Rookie to Legend, with experience points being awarded based on a wide range of achievements, from events won to beating higher ranked opponents.

As players rise through the rankings, online leaderboards record the fastest laps for each track and gamers can download ghost cars to test out their skill against the best in the world in Test Drive mode or check out the competition in Spectator mode. Players can also fully customise their game including switching damage on or off, enabling catch-up mode, setting driver aids and allowing public and private games.

Race Driver: GRID is coming May 30th (Europe/PAL) for the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system and Games For Windows®. A Nintendo DS™ edition will follow. Race Driver: GRID playable demos - featuring two online multiplayer events - are now available from Xbox LIVE® Marketplace, PLAYSTATION®Network and, for the Games For Windows demo, please visit www.racedrivergrid.com

We've been hearing a lot of chatter about how they botched a comparison video of Race Driver: GRID. In an attempt to show cooler crash physics on the 360, they used PS3's instead — easily identifiable by the controller map in the lower left corner. Doh!

Gametrailers took down the video after getting barbecued in the comment flamewar. But someone already YouTubed it and spliced in comments pointing out the negligence, or worse.

Anyway, here you go. Just shows that console comparison is absolutely the third rail discussion in our neck of the woods. And if you undertake it, everything has to be bulletproof, or you'll get ripped for looking like a shill.

GRID Playstation 3 vs Xbox 360 Comparison is Fishy [onaxis]

Says Ralph Fulton, Chief Game Designer. "GRID focuses on everything that happens between the start grid and the chequered flag: the drama, the rivalries, the aggression and the crashes. This is not a game about collecting cars or spending all of your time in the front-end tuning suspension settings or designing liveries. We want to make racing exciting again."

Codemasters Studios to shift race gaming to a higher gear with Race Driver: GRID.

Race Driver: GRID confirmed as official title for intense new racing experience coming mid 2008 from the creators of Colin McRae: DiRT and Race Driver series.

Codemasters® today announced Race Driver: GRID™ as the full and official title for the game introduced under the working title of Race Driver One. Race Driver: GRID is the new racing experience from Codemasters Studios, creators of Colin McRae: DiRT™ and the Race Driver™ series, and is set to deliver a step-change in the racing genre.

Coming mid 2008, Race Driver: GRID is set to capture every moment from the starting grid to the chequered flag and concentrate those moments into an intense and dramatic race experience. Race Driver: GRID is being developed for the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system and Games for Windows®.

"Race Driver: GRID is all about the race." said Gavin Raeburn, Executive Producer at Codemasters Studios. "The next iteration of our DiRT engine combined with a decade of experience in developing driving games enables us to put the player at the centre of the action like never before. Damage, packed grids, intelligent opposition and unprecedented race day atmosphere will combine to deliver an experience like no other.

Says Ralph Fulton, Chief Game Designer. "GRID focuses on everything that happens between the start grid and the chequered flag: the drama, the rivalries, the aggression and the crashes. This is not a game about collecting cars or spending all of your time in the front-end tuning suspension settings or designing liveries. We want to make racing exciting again."

Race Driver: GRID will take players to beautifully realised and dramatic race locations over three continents to compete in an unprecedented variety of racing events. Packed with the most powerful race cars - new and classic, circuit and drift - players will compete to conquer the most prestigious official race tracks and championships and then go beyond to compete in challenging city-based competitions, through to road events and urban street races.

In Europe, race gamers will compete on the greatest official tracks in prestige Marques including Aston Martin, Koenigsegg and Pagani.

Iconic cities across the U.S. - including San Francisco, Washington DC and Detroit and each with their own atmosphere and events - play hosts to diverse street races. Here, high-performance V8 muscle cars set the pace in aggressive closely fought pack competitions.

In the Far East, Japanese racing culture sets the tone where night races, including Drift racing, take drivers through neon illuminated cities and to outlying mountain roads. There is also the opportunity to compete in races that operate on the fringes of legality in the back streets and industrial areas of Yokohama.

Race Driver: GRID is coming mid 2008 for the Xbox 360, PLAYSTATION 3 system and Games for Windows. To register for future driver briefings and get a place on the grid, be sure to visit www.codemasters.co.uk/grid